Unpublished Work © 2011 Cristina Carlino
on june 15th, i was the guest speaker at CEW (Cosmetics Executive Women’s) conference in L.A. i was honored to be interviewed on what it takes to build a beauty brand. i have unique experience in this area having created, built and sold two very successful brands with the help of extremely gifted people. as i looked into the audience of 300 beautiful faces, i said “you have to be willing to take a risk.” risk by my definition is being willing to lose, to fail, to fall hard knowing you will look foolish. risk sparks courage and often a “flash of genius” which fuels our ability to create and produce a big idea. you can be one person or a very small company and still be holding the big and very best idea in your pocket. that is what we did when we first started philosophy in l996. our small company turned out to be an industry game changer.
so today is the 30th. it is the last day of june, my birthday and the beginning of my 49th year. i don’t think of today as “the big one” before the big 50, but rather the best one. the gift i am giving myself this year is to live knowing that every day / each year is always the best one that provides a blank canvas for your finest work of art to be realized. this past year i started a new venture – Project Miracle. our business model is to connect big ideas with consumer brands and non profits. we are a very small company with a vision for a brighter future for all. we will grow by planting one idea at a time.
my birthday wish is for us all to take a risk on the big ones and the best ideas that we have. as for my vision for a big birthday bash, not too long ago i was willing to take a risk on bowling. now i can’t think of anything more fun than bowling, rolling around in laughter and breaking cake with the people i love most.